Could it be the Cowboys running the place? Hollow promises with...

Could it be the Cowboys running the place? Hollow promises with no deliverables perhaps? Maybe the ego-driven sacking of key staff and key distributors without consideration for the market impact? Or the legal costs of the ramifications of those? Or quite simply it might be the more frequently occurring product failings? Could it be the laser-etched (as widely promoted by DDT) plastic dots that are actually photographic plastic images that don't live in the sun? Or perhaps the you-beaut Datatrace product that can't be read after a short time or if it can, has bad code separation that makes formal identification and authentication impossible. My opinion is that 5c is a ridiculous premium; if you have any margin at all, get out while you can.