AUSTRALIS NAMED TOP 10 SEAFOOD SUPPLIER BY US ENVIRONMENTAL GROUP Australis Aquaculture Limited (ASX:AAQ) is pleased to announce it has been named in the US top ten sustainable seafood suppliers by the Seafood Choices Alliance, a leading ocean conservation group. Seafood Choices is a non-profit organisation dedicated to promoting sustainable seafood purchasing on behalf of its 32 conservation partners, who have a combined membership exceeding one million consumers. The Alliance has launched its ongoing program of promotion of the top ten seafood suppliers. This features trade and consumer advertising, including Seafood Business and a full page advertisement in the Boston Globe, one of America’s leading newspapers with more than four million readers. The Alliance’s campaign also includes radio & TV features. This is significant for Australis because 52% of the US adult population characterize themselves as "environmentally inclined”. “Australis has demonstrated a commitment to producing seafood in an environmentally sound and sustainable manner. Australis’ innovative practices make it a leader in the sustainable seafood marketplace (in the USA)”, says Mike Boots, Director, Seafood Choices Alliance. “It is a great privilege to be recognized on the eve of the World’s largest seafood show in Boston and the market launch of Australis barramundi,” said Mr Graham. By partnering with the Alliance we expect to immediately increase our profile with the 290 million consumers visiting the 195,000 full table service restaurants in America,” said Mr. Graham. - ENDS - For more information please contact: Stewart Graham Managing Director Australis Aquaculture Limited (08) 9288 4540 [email protected] Ann M Nahajski Porter Novelli (08) 9386 12 33 [email protected] ASX Release 11 March 2005
About Seafood Choices Alliance The Seafood Choices Alliance seeks to bring ocean conservation to the table by providing the seafood sector - fishermen, chefs and other purveyors - with the information they need to make sound choices about seafood and provide the best options to their customers. By working collaboratively with partners from conservation organizations, supported by a large membership and some large US corporations charitable foundations, we connect professionals from the seafood and conservation community. For further information, visit www.seafoodchoices.com. About Australis Aquaculture Limited Australis Aquaculture Limited is an Australian company with proven expertise in business and aquaculture. Their 100% owned US plant in Turner's Falls near New York City has been successfully producing quality seafood for over 10 years and is currently growing Australian Barramundi, ‘Australia’s Premier fish’. With its exotic Australian Aboriginal name and reputation with the world's top chefs, Australian Barramundi has the perfect profile for the US market. It satisfies an appetite for fine Australian produce and a hunger for novelty. Australis’ expert team operates from both Australia and the US. For further corporate information, visit www.austaqua.com.au For Australis USA and US Barramundi sales information visit www.Australis.us
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