"Until carsales changed the pricing model, classified advertisements in print and online charged for a set period of time, be it in the Saturday newspaper or for a week online. But carsales started charging consumers a flat fee of $10 until their car was sold, although the price has gone up since then.
Roebuck says that sent an important message to consumers: "These guys must be good, they're only ever going to get my money once.
"It's a very good consumer message: our job is to help you sell something, not to help you advertise something."
I reckon if rent.com.au put a one off flat rate the shift across would be significant. Change the game as this fella did.
RNT Price at posting:
43.0¢ Sentiment: Hold Disclosure: Held
