My valuation, page-31

My estimated valuation for Rent.com.au:



All IMO & DYOR.


http://promo.rent.com.au/in-the-media/Rent.com.au - The-West-Australian-21112015.pdf

Now Mr Woschnak wants to make Rent the one-stop shop for all rental properties, with services added on to simplify the rental process.

"We've worked six years of trade shows and property management conferences," he said.
"And there was no point marketing to renters before we had significant content ready. Now it's all about
marketing, content growth, products and services and building that marketplace.

We are now on the first phase of our commercialisation stage." That first phase has been rapid. In June, the site had about 250,000 unique visitors. In October it saw 550,000.

Its share price has been rising steadily, and this week it wrapped up a $3.68 million raising with Computershare cofounder Chris Morris understood to have taken a "significant" lick.

UK property company Wainford Holdings is its main shareholder, with a 11 per cent stake.
Now the Rent gaze turns to revenue, which is virtually nonexistent. Currently all its listings are free, a feature which is no doubt helping driving its growth. A $99 all-in fee for listing will be introduced next year though Mr Woschnak does not see this as a tripping point for the company.

"There is significant track record of all the majors offering something free to get market share. The art is when do you start charging," he said.