MVF chart, page-71

Margins are definitely going to be eroded a little, however MVF being the biggest company in the sector, with the largest market share and a separate no frills option, should stand this test. They also derive income from freezing eggs and sperm not just cycles.

@icemanmelb Understand your point, but comparison with computers is completely different, computers where phased out by technology interruption... If we didn't have SSD and memory shrunk into the size of a 10c piece we would still have PC and no laptops, tablet, phones etc and PC would command the market, and therefore sell with a high margin. At the moment there is no alternative to IVF - not that there won't be in the future.

It will be interesting to see if MVF are still stealing market share from virtus - last report MVF market share had increased... So movements based on virtus updates are not necessarily a good gauge on the performance of MVF. Time will tell, IMO good value, short term headwinds.