Funny that, I was reading up on Roberto Goizueta, one of the all...

Funny that, I was reading up on Roberto Goizueta, one of the all time great corporate managers up there with Jack Welch.
He decided that he needed a model by which he and his managers could assess the business. Logical and methodical as ever, he created a matrix that broke down The Coca-Cola Company into component parts. He wrote the company's operations across the top of a sheet of paper: Concentrate, Bottling, Wine, Foods, AquaChem, Plastics. On the vertical axis, Goizueta listed what he considered the vital financial characteristics of any business: Margins, Rate of Return, Cash-Flow Reliability, and Capital Requirements.

Great call at 6. Even thinking about it now, contemplating buying at 6 or 6.90 makes no difference long term.