Morgans BUY Recommendation

Jonathon Feil, Morgans
BUY RECOMMENDATIONS
Ensogo (E88)


Chart: Share price over the year
The share price of Ensogo, formerly iBuy Group, has been savaged. The company provides e-commerce websites. In my view it shows similar characteristics to Amazon. Substantial cash has been required to build the platform and attract customers. Now the platform is in place, a lower cost base should lift profits. The history is worth a look. Shareholder Vipshop (NYSE:VIPS) is actively assisting with strategy.