Hi johnmcgee, pg 11 of the the financial results just released...

Hi johnmcgee,

pg 11 of the the financial results just released

"CCA entered the dairy category in the second half of 2014 with Barista Bros which uses new aseptic technology, delivering a great tasting product and a significant advantage in terms of shelf life. Barista Bros has surpassed expectations taking 3% share since launch. "

Perhaps expectations were very low for this product and this line from the fin report doesn't suggest anything in regards to expectations of how the product will perform in the future so we can't be sure that Barista Bros is a resounding success or not. In any case the contribution to revenue from Barista Bros doesn't seem worth breaking out separately which shows how little this currently affects the top and bottom line.

You initial post (above) claimed that there was 'more trouble ahead' and made reference to a taste test article from Your Perth which included Barista Bros. Perhaps this 'evidence' is not valid or meaningful and doesn't actually point to trouble ahead?