Just some interesting reading... on how big this industry really is and the demand!
SalesForce.com 2015 State of Analytics research report
___________________________________________________________
The Race to Develop IoT Infrastructure
Buddy is one of a growing number of startups and established names vying to stake out a position in the Internet of Things, a market that some estimate could one day be worth trillions of dollars. Collecting, storing and visualizing the vast amounts of data generated by connected devices is one of the most immediate opportunities in the nascent market, and Buddy's platform offers device manufacturers an integrated platform for doing all three.
In an effort to differentiate itself from other players trying to provide core infrastructure to device manufacturers, Buddy enables its customers to send data to regionally sandboxed endpoints in the U.S., Europe and China, and highlights easy integrations with third-party systems, including Salesforce.com, SAP and Tableau.
Excerpt from http://www.programmableweb.com/news/buddy-launches-platform-iot-telemetry-data/2014/12/01
Slide 10 - http://www.asx.com.au/asx/statistics/displayAnnouncement.do?display=pdf&idsId=01676291
