Ccl are pretty seem pretty switched on. Article recently about reducing coke life calories by 60 per cent rather than 30 to reg coke. 30 per cent was a pretty futile drop as still a lot of sugar and if a consumer was of the mindset to cut calories i doubt they would bother.
Lots of doom and gloom out there so this defensive will probably out perform than market.
More positives ahead, page-105
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