A contrarian opinion from me. It may be just adding confidence...

A contrarian opinion from me.

It may be just adding confidence and protection to his own position. Think of the extra price devastation if he had not bought . I'm not talking about the small number of shares in the transaction but overall value of all his shares and options and especially if he has borrowed to own them. What I am saying it may be a self preservation strategy not a sign of confidence nor a good investment. As a good investment if he could spend so little and save significant losses to himself and others he has encouraged into the stock it is a small $ amount with a large confidence affect that can be easily misread .

I am just stunned that they are performing so badly when I feel they have a much better than average product so they either need to get costs down with larger economy of scale strategy but that requires demand from marketplace that doesn't seem to be anywhere near what was predicted. I don't know the marketplace and the competition well enough to say what they need to do but they have not picked the market well that they were targetting so they need to do more research to ensure they get pricing and product correct as unlike larger companies they should be nimble and have offerings that make money on lowish volume as they don't have deep pockets to make losses like larger entities with other incomes. Leads to the question if their whole product and market strategy is wrong ?? I'll wait and watch from the sidelines as I can't see a quick turnaround as they seem to be continuing with same strategy and I don't know if that is a correct one.