Consumers are very much interested in the product which is...

Consumers are very much interested in the product which is evident via the half yearly and subscription rate.

What you are seeing is that "traders" are not, they all just follow each other like lemmings in and out of the stock. Once it pushes back through $3.50 watch them all clamber to get back into it. The MWR story is building stronger and stronger, just need a catalyst (which we know there are a lot coming) for this to happen.