mitchells, australias no.1 media buyer

Jane Schulze | March 13, 2009
Article from: The Australian

MITCHELL & Partners has again emerged as the country's largest media buyer in Nielsen's IAS report, released today.
The IAS report, which estimates main media billings for the top 20 agencies in 2008, showed Omnicom agency OMD had the most improvement, moving from fourth to second place in the year.

That was due to its 12 per cent increase in media billings to between $740 million and $750 million.

But Mitchells maintained its top spot after lifting its media billings 11 per cent on 2007 to between $920 million and $930 million.

WPP's MediaCom agency slipped from second to third place after lifting billings only $2 million to between $720 million and $730 million last year.

Media agency Starcom MediaVest also dipped from third to fourth place in 2008, while Universal McCann was unchanged in fifth place.

Shares in the Mitchell Communications Group were trading 1c lower at 41c at 1.30pm Friday.

http://www.theaustralian.news.com.au/business/story/0,28124,25181137-7582,00.html