I'd say Hersh & Jason Peterson from Celtic knew Thred were...

I'd say Hersh & Jason Peterson from Celtic knew Thred were working with Microsoft..
We can't forget this tech was pitched to the VP of Partnerships at Facebook roughly a year ago who loved it from all accounts. What was his name again? Dan something or other.. Microsoft people must have thought well of it also.
From here we could see announcements to come regarding the engagement levels Thred has established with the likes of Facebook; Twitter; Instagram; Weibo.. Affiliates and 3rd parties..
Exciting stuff