Shareholders own the company (and pay for management's...

Shareholders own the company (and pay for management's salaries). Why should they be put last?

What better incentive for senior employees than to have financial incentives related to the success of the company? Every company has incentives for sales staff related to performance (e.g.. sales commission), and senior management incentives related to meeting agreed performance metrics. If MO's salary was significantly related to by whether the company delivered on the promises made at the AGM, I don't think anyone would begrudge a large salary.

Sure put customers first, but that isn't much of an issue at the moment (there aren't many, otherwise the company would have some sales revenue).

If any large listed ASX company announced that it was going to achieve a particular goal by date XYZ, and failed to notify the market as soon as it knew it was not going to meet that date, the ASX and ATSIC would be all over them. CCE, on the other hand, announces it is building a solar power plant to be completed by the end of 2017, and doesn't notify the market that it hasn't even turned a sod by the end of 2017. If that's not in breach of ASX continuous disclosure rules I don't know what is.