Interesting human interest news story in the US (almost like an advertorial for medivet) will only increase the number of pet owners opting for the procedure.
http://www.youtube.com/watch?v=XS4B-l6gjGE
7,000 procedures already done (at roughly 2k a pop). Incredible potential for MLA when this is fully integrated. Just have a month or two till the news starts a'flowing!
Exciting times are ahead IMO