I've been looking at this since the deal was announced and I really like what I see.
The mouthguard business from what I understand is truly fragmented even though it is significant in size.
The margins are great and so IMO it's going to be a complete exercise in marketing.
Looking at the people behind it Matt Weston has a successful pedigree in sports related retail and John Worsfold has put his name to it, a man who doesn't lend his name to a lot of things and is universally respected in sports circles.
There's great leverage in MUM at these prices IMO.
GLTA.
sK
MUM Price at posting:
0.5¢ Sentiment: Buy Disclosure: Held