Nestle has big pocket to throw around. If their brand trial...

Nestle has big pocket to throw around. If their brand trial failed to compete with a2m milk, then they will turn around to make a2m takeover offer. For now they wanted to test the water first which cost them much less than a2m takeover. This is similar to what Coca cola offered one small private drink company in the developing country in 2012 for $3b usd which was a shocking surprise to the owner. Because he loves the business which he built from scratch so the offer was turned down. Coca cola then launched a market kill by selling its drink products at loss which costed them over $300m usd. Coca cola killed off many small drink companies in that country. When that failed to beat that target company after a year, they turned around and bought stake in that target company and while that owner still keep his private company, Coca cola appointed him an executive position in Asia region for coca cola. Nestle is very big. It will exert its power in the market similar to Coca cola did in 2012 - 2013. A small family company won that market battle with Coca cola by concentrating on its strenght. A2M must do detailed research about Nestle's market behaviour and continue to focus on our own strenght and avoid being distracted by Nestle launch.