Media Updates, page-1493

They also pioneered organic milk, apparently.

They are a souless multinational corporation with a long history of breaking the law in every area possible within their domain. Thus they are the antithesis of A2MC and as others and Jayne have noted, they will only drive further uptake and credibility of the A2 protein proposition as they hopelessly try to emulate the authentic pioneers in this space whose first mover advantage and now financial muscle will ensure they are first and biggest in every key market in this space.

Just an example of how uncommitted and cynical this company is, look at which country they released their A2 copy cat product. China, Australia and NZ. Why NZ? Is that a huge volume IF market where they believe they will make hundreds of millions in sales as one of their top 3 markets? No. It's because they want to cause maximum disruption to their competitor. Now look at A2M's two key markets they are investing tens of not hundreds of millions in marketing: China and USA. With this kind of laser like focus, they will destroy any attempt by this chameleon behomoth to make inroads in their market while at the same time A2M will steal significant share from them in China's IF market which is one of their few growth engines. Very hard to beat out laser guided weaponry when you an oversized, slow ground target with no cohesive military strategy.