Media Updates, page-1472

I think the author was off the mark in quite a few places in his research, but did an admirable enough job. I think wherever he copied this quote from however is spot on:

Perhaps the biggest competitor to a2 is Nestle (OTCPK:NSRGY). Nestle, the largest baby formula producer in the world, took a page out of the a2 playbook last year and launched its own line of A2-only baby formula. Nestle launched its product in China in early 2018 and in Australia and New Zealand this past November. However, many argue that Nestle's incorporation of a line of A1-free milk has a hidden benefit for The a2 Company: an enormous company like Nestle mimicking a2's mission statement tells the world that there may be a very good reason to drink A2 milk.

"As the pioneers, we stand to be benefit from first-mover advantage and the further validation that competition brings the A1 protein-free proposition," says a2 Executive Peter Nathan in an interview with Dairy Reporter.