If would be nice to remove the fake Lion A2 milk off the shelves and reduce fresh a2 milk competition. Hopefully the new owners will drop the brand.
Selling the LDD portfolio has been a tough process from the start given the businesses that have been included in the deal. The toughest selling point has been the Dairy Farmers, Pura and Masters white-milk brands, which are traditionally loss-making businesses. The brands are facing the effects of the drought, supermarket competition and political pressure not to raise prices for consumers.
Media Updates, page-1406
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