Thanks for sharing. It reassures me that the A2 Corp. has a good understanding of their market channels.
In China, marketing is focused on parents about infant nutrition.
The Australian and US market channels are similar in that A2 draws in consumers who are educated about the health benefits of milk without the A1 protein.
From here, wherever I can, I will add links to support my statements:
All babies are born with leaky gut. https://bodyecology.com/articles/born_with_leaky_gut.phpChina has one of the lowest breastfeeding rates in the world, https://www.sbs.com.au/news/baby-formula-shortage-why-do-chinese-women-shun-breastfeeding . It’s vital that babies start off with a beneficial gut microflora, not to mention, the avoidance of substances that could harm them.
To put it all together; It gives me confidence in A2’s approach on the focus on infant nutrition in China and fresh milk in the US. Thanks for the daegou, most Australian IF sales should really be added to the Chinese sales figures.
As the brand grows and more supplies are available, I am sure A2 will know the right time to introduce IF in the US.
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