Indeed very quickly becoming the number 1 brand with mothers across Australia and China.
Australian IF value share from 32% to 35.7%
5. 7% up from 5.1% for Kantar Tier 1 and Key A cities
5. 4% up from 4.7% for Kantar Tier 1 and Key A, B, C and D cities
Thing is the marketing $ value spent in the previous 6 month and 12 month periods have been minimal compared to what is coming.
Combine this level of greater exposure with the significant level of supply to available from next FY and I would expect some of the above Australian and Kantar figures to significantly increase.
GLTAH and DYOR
Indeed very quickly becoming the number 1 brand with mothers...
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