It's important to understand that those who are not having children is often due to money. So more well off parents are having children and will likely be premium IF buyers. Also if parents have having less children, they can commit more on their only child. Again that will likely result in more demand for premium brands. This is why A2M is still seeing good growth for stage 1 formula.
This is the reason for the growth in the super-premium IF market which is 100% of A2M's IF products.
Media Updates, page-1340
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| Price($) | Vol. | No. |
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