Toughday - I would add to your list a very significant point,...

Toughday - I would add to your list a very significant point, that A2M is the first dairy milk company to break the current cycle of massive market share erosion by all the synthetic milks (say, almond, etc etc).  Fonterra is wise to want to be on board as it's not just a matter of being a part of a growth story but an entire paradigm shift with potential to roll back the onslaught of synthetics.  Rolling back this onslaught is good for all dairy milk given it will cause the market to take back market share, but A2M,and companies like Fontera will be the lead hands grabbing this market regrowth share.  IMHO