Sorry Borris - thanks for correcting me. Can't remember why I...

Sorry Borris - thanks for correcting me. Can't remember why I had 23 in my head now that you've pointed that out! It's also reminded me of that great line "we look forward to reporting revenues..."

That has improved my bullish sentiment even further although I still err on the side of conservatism.

That actually makes the 60k to 100k gross revenue (pre PTA royalties) more of a possibility in my mind. Assuming some additional schools have registered and we have an average number of registrations in the 20 to 30 per school range (using the annualised subscription) then it starts to look possible. WOW!!

Just looked up McCall Elementary - they have a student base of 569 students:

http://www.greatschools.org/texas/plano/8869-McCall-Elementary-School/

Some pure specualtion - from their Facebook page they have 83 followers. Assume maybe half of that is parent members of that PTA - that's already a good starting base before marketing to the broader parent community at the school. I acknowledge that this is largely guesswork on my part and is only one school in isolation but still again highlights the potential here.

Overall I think things are looking good. The bump in volume recently (even though it has not resulted in SP increase) indicates to me that what I thought would play out (more and more speculative interest leading into quarterly) is coming to fruition.

Good luck all. We know ESN has done some great work so it is now just down to how many customers they have been able to onboard in this short time !