Based purely on the potential of the farmed fish market it...

Based purely on the potential of the farmed fish market it appears AAQ has huge potential. I believe the share price is not performing particularly well for the following reasons:
1) Their disclosure of problems that they have had has not been great, including deaths of their finglerings late last year
2) No indication that their growth rates for late last year were not to expectation due to filtration problems
3) AUD being very high relative to USD
4) Delays and lack of details for the Vietnam expansion which doesn't seem to have progressed very far
5) AAQ not even going close to meeting forecasts that they made prior to the SPP mid last year and them being negligent in informing the market, in a timely manner, IMO.
6) The director dumping nearly all of his shares as low as around 30c - why does he have so little faith in his own company?

The story of AAQ sounds good, but there are a lot of unanswered questions and reasonably poor performance so far, hence the falling share price. Where is the bottom?