Matsos Distribution Network, page-5

Yes, 29 a sixer is expensive, but if its the best going around and the sales are there, fair enough. I know Pirate life were selling at top dollar and they got bought out by Asahi. The big brewer certainly saw the value in a quality product.
Matso has the annual sales . .2.5 mill from memory (correct me if I'm wrong). GRB gets a more diverse range and opportunity to distribute more of the range...I think the market views it as positive, oversubscription being the ultimate proof wrt CR.