interesting tit bit for TEN watchers...."Ten is in desperate...

interesting tit bit for TEN watchers....

"Ten is in desperate need of the boost that Howcroft's connections could bring. Its ratings have slumped to such a degree that it now trails the ABC. Its share of the advertising market is hovering about 23 per cent (against a target closer to 28 per cent — a serious shortfall given that each point is worth about $30 million in revenue)."

Read more: http://www.smh.com.au/business/media-and-marketing/gruens-russell-howcroft-transfers-to-ten-20120919-2662n.html#ixzz26t2sgqZx