http://www.pwc.com/en_us/us/transaction-services/publications/ass...

http://www.pwc.com/en_us/us/transaction-services/publications/assets/pwc-cost-of-ipo.pdf

Megmarble, have a look at the above website. This may give you some understanding as to why the jmb board didn't want to let this thing completely die.
1. If Primary Opinion was to be started as a new company it would cost a lot of money.
2. The people on the board would not have had as much support if they had started another company.
3.Finally, "Hey! we've all got jobs and getting paid".