Some years back, DLX management - unwilling to acquiesce to...

Some years back, DLX management - unwilling to acquiesce to Master's terms to stock DLX products - told Masters to take a hike.

At the time I remember thinking, "Gee, you need to have quite a lot of conviction in your brand to tell an associate of the great Woolworths behemoth to take get lost."

And, while the Alesco acquisition wasn't very smart, with Masters now falling over, Messrs Houlihan et al have redeemed themselves by not discounting the value of the brand at the time of the negotiations with Masters.

I wonder how Valspar and Wattyl will get product to market now?
Mitre10?