Hey GPASAS, how was the rum one? did you enjoy it? BUG Team email me back saying that full ranging in VC will be within days as it takes one month to fully roll out planogram, they are pushing on VC to execute ASAP. They are confident all is going to the plan.
copy and paste from this article dated November 2015 - hmmmm so will we get strong H2 or not then???? Sounds like it guys.
NEW export opportunities and a zesty push into the youth market have proven to be a winning combination for Buderim Ginger.
The embattled Sunshine Coast company continues to fight to improve performance after a shocker 2013 financial year in which sales revenue plummeted 54 per cent to $34.97 million.
But a new “ginger revolution” rebranding push has been credited with helping the company return to profit.
Following the company’s annual general meeting on Friday, chairman Steve Morrow hinted at a strong start to the 2016 financial year with new export opportunities, products and a growing youth market fuelling sales momentum.
“The outlook is positive, there are good signs ahead,” Mr Morrow said. “We’ve just been listed by Coles in their alcohol distribution outlets with our alcoholic ginger beer.
“We’re also hoping to start selling ginger beer and macadamia products into China by the end of the year and ship more products into Canada.”
Sales revenue rose 8.5 per cent to $5.9 million in FY2015 on the back of Buderim’s youthful rebranding campaign, which featured an Australia-wide search for the “hottest ginger”.
Mr Morrow said its FY2016 strategy would continue to focus on growing its youth market, particularly for alcoholic ginger beer.
The group’s net profit before tax in FY2015 was $2.52 million, compared to a loss of $2.96 million in 2014 and $6.40 million in 2013.
He also hinted at higher revenues in their macadamia arm of the business with their newly purchased Kapua Orchard in Hawaii on track to have a record harvest.
“It coincides with a time of record high prices,” Morrow said.
“We’re also seeing an increase in visitor numbers to the tourism park, growing 10 per cent and we hope to see that grow as the domestic tourism market benefits from the low Aussie dollar.”