Loyyal with Cheese, page-2

Friend or foe? Points.com ((TSX: PTS; NASDAQ: PCOM)) - These guys are operating in the same universe, perhaps a bit further down the journey and seem to be kicking goals. I’m sure the sector is big enough for both Points and Loyyal. And Loyyal have the blockchain ace…
I did read something on their site about potential ‘acquisitions’; so as far as I’m concerned Loyyal could be flipped as either a trade sale or listing. Just not sure of the timeline:
Here’s todays research. A couple of interesting papers. I’d be interested in hearing about any other stuff people might have found?

https://www.youtube.com/watch?v=z5bPiC2e560
'The Points Loyalty Wallet is a platform that connects businesses to loyalty program members around the world using a series of APIs. The service enables loyalty programs, merchants and other consumer service applications to embed balance tracking and loyalty commerce transactions into their product offerings whether on the web or in an app'.

http://investor.points.com/static-files/4c02a55b-6aef-41e0-8d10-3e43143fe7f2

http://investor.points.com/static-files/b47f8143-6d8e-494d-bcc9-487291ae70de
.The Loyalty Industry
Year-over-year, loyalty programs continue to generate a significant source of ancillary revenue and cash flows for companies that have developed and maintain these loyalty programs. According to the Colloquy group, a leading consulting and research firm focused on the loyalty industry, the number of loyalty memberships in the US increased from 3.3 billion in 2014 to 3.8 billion in 2016, representing an increase of 15% (source: 2017 Colloquy Loyalty Census, June 2017). As the number of loyalty memberships continues to increase, the level of diversification in the loyalty landscape is evolving. While the airline, hotel, specialty retail, and financial services industries continue to be dominant in loyalty programs in the US, smaller verticals, including the restaurant and drug store industries are beginning to see larger growth in their membership base. Further, newer loyalty concepts, such as large e-commerce programs, daily deals, and online travel agencies, are becoming more prevalent. As a result of this changing landscape, loyalty programs must continue to provide innovative value propositions in order to drive activity in their programs'.

https://media.points.com/download/243979/points-state-of-mobile-wallet-loyalty2016.pdf
‘Conclusion: Future of Mobile Wallets
If the past decade is any indication, consumers are becoming increasingly interested in taking full advantage of their loyalty programs. By adding loyalty capabilities to mobile wallets, developers can help spur mobile wallet adoption and merchants and loyalty programs across industries (retail, hotel, airline and more) can encourage continued engagement while building long-lasting customer relationships’.