For current entrants yes, for new entrants like AHF it presents...

For current entrants yes, for new entrants like AHF it presents an opportunity to re-test an entry strategy for China so to not fall into a similar trap that caught out BAL or validate the strategy against other pitfalls both known and possible.

Lian He and Tian Mei both have a place with AHF for product export but I don't believe the current MoU's are heading in to the right place and also I don't believe AHF is ready for them yet as its production is currently too small, its products are not export ready and it hasn't quite got its branding sort out yet.

When they do get themselves ready, prepared and geared for export then using both these two parties could still be valid as is some other key markets like Japan, Singapore and Malaysia specifically but they both require a different channels approach.

However time is of the essence as the opportunity windows are closing as competitors seek to fill the gaps in the same markets in those regions.