PS - you guys do realise if you are looking carefully that the main reason they made a net loss (or one of the key reasons) is that they are building up inventory in the stores - expect that to continue...
This could be up 500% and pushing revenue closer to $100 mill before they turn on the profit switch - it is why they cap raised.
Yes, keep an eye on cash burn and ROE, but this is an early stage growth company here...full steam high revenue growth.