You need to understand how the Chinese market works. A2M has done a good job that's no doubt, but the Chinese market is insatiable. Especially the premium market. The only problem you have is if you can keep up with the demand.
When one hot soap TV program accidentally shows the Australian WeetBix breakfast cereals in the show, you know what, the DaiGou bought all WeetBix from all supermarket. It lasted for a year. I hope the management knows all the tricks.