LON RETRACE, page-53

Maggie Beer is also real ice cream, only 1 of 4 ice creams on the Aussie market that actually use the words "ice cream" on their packaging . Do the test yourself when your next in a supermarket, pull out Peters, Streets, Cadburys etc tubs from the freezers and observe whether the words "ice cream " are printed on the tub. Nope, I think Bulla premium ice cream products, use the description, and a brand in South Oz called golden something. Gotta to contain certain percentage of real dairy cream.