I'm pretty sure it is used in "whitening" cream that fills the pharmacy shelves in Asian countries. The stigma of low class rice-paddy worker is very strong still among the middle and upper classes.
Yes I notice since Mr Locantro wend on air, 3 out of 4 of his conner-stone portfolio selections are up today. Pity I cant get that tv channel where I live.
Be good to put a face to the newsletters.