ALT 0.00% 0.5¢ analytica limited

Letter to Geoff Daly

  1. 1,788 Posts.
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    Hi Geoff,

    I don't know if you have heard of Perth company OBJ. I mention this because you recently announced "it was always our intention to (partner up or words to similar effect)". OBJ are working with Procter and Gamble on two levels, one is their technology is being employed within P and G brands, the first being a magnetic eye wand for the SKII brand marketed throughout SE Asia.. The second is the Bodyguard, a device for rejuvenating knees and other joints which will probably end up being sold globally. OBJ don't have the resources to do this themselves, but P and G have the best product launches and campaigns in the business which get real results real fast. The SK II launch in S Korea had all the leading female singers and actresses involved with huge replicas of the magnetic eye wand to get the point across and had every woman in the country wanting one so the product sold out in record time, like Apple products. OBJ appointed an expert in negotiating fair royalty deals and have a great relationship with P and G.

    I mention all this because I thought maybe you might ask OBJ for an intro to P and G re a launch of your product in SE Asia, or to go to P and G direct, now they have respect for Aussie technology.

    Also because of two numbers from the last quarterly. Advertising for the year, $2 million, revenue 68K. Needing to reverse these numbers before we need yet another capital raising!

    Yours sincerely
 
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