IMO this is a very good announcement going forward....the fact...

IMO this is a very good announcement going forward....the fact that management have provided unit sales is a big tick and tends to suggest that they expect strong sales growth.

Also the fact that they have the support of the medical community such as GP's and Physiotherapists means that they will knockout the competition and own the direct to consumers market (women will want to buy a "credible product" that is recommended by GP's).