Kinder Joy new Advertising, page-2

What is your thoughts?

Will it expand and make overall market more aware of chocolate with toy inclusions?

Will it only sell Kinder?

Will it help suck YOW along in sales ?

Short term kinder get the sales but are YOW smart enough to piggy back on and get some leverage with enviro , quality cred for their product in following months and years?

Promotion of a product category can't IMO be a bad thing as it will expand that category size .It is the reaction of YOW and if they sit on their hands or ramp up and get some benefit middle and longer term. YOW knowing the timing of this for 12 months can't use the excuse they have been caught flat footed so hope they have a positive plan not just to tell holders that Kinder is here and stolen their market ?

What is your thoughts?