Kinder Joy new Advertising, page-13

Good question. I don't know. Presumably, the cost base with Cadbury was cheaper, plus Cadbury would have strong-armed retailers to take the product to get access to their flagship range etc (collateral effect). So your point is accepted.

However, I'm just saying that Kinder entering the market in the US with a product that clearly isn't like for like (it's some chocolate based goop), isn't necessarily terminal. So if the company was run by sharp people that cared more about the product than their own salaries... it would be possible to succeed in that climate.

This being said, I am of the view that if the company does not stop the cash bleed in the next couple of months... it's dead.