Sales of this product could accelerate to 2-3-4-5 times quite quickly .....( over the next 12-18 months )
That would be an absolute game changer for IMC !!
Travelan is a very good & quite unique product. Sales could accelerate to a million units easily ..... and that would only represent a fairly small proportion of the potential interested travelling & buying population .
Assuming Sales for the last 6 month were about $Aud 1 mill - I'm guessing IMC get around $Aud 10 a box = 100,000 boxes ( not many at all really )
Given the size of the travelling population ( and I reckon most of them would have crook guts stories to tell about their exotic and tropical country visits ) ...one million boxes isn't that big of a target .
Assuming my pricing assumptions are correct - then that would equate to about 10 mill p/a in sales to IMC - a 500% increase and a good sized slug to the bottom line .
Do the maths ?
Research the number of Ozzies alone travelling OS - to Bali, Malaysi, India etc etc
IMC Price at posting:
23.0¢ Sentiment: Buy Disclosure: Held
