Interview with Jiameng Zhang.
Yes, it does seems he is very enthusiastic about football.
This company want to be the king of football shoes manufacturing. They’ve got first mover advantage having enter the football manufacuring scene 10 years ago... others, like Anta, Xtep, Li Ning. Have now only just seriously enter the market... XPD would be an excellent take over target for larger company wanting to fast track entering the football shoes market.
If you cannot read chinese, use google chrome & google translate.
https://m.chinapp.com/zhuanfang/100725
A couple of older articles.
http://finance.takungpao.com.hk/gscy/q/2013/0531/1652966_4.html
http://news.takungpao.com.hk/paper/q/2013/1117/2043632.html