Thanks pCap.
An anecdote:
I was in Port Douglas recently and walked Macrossan Street. My partner, also a PAS holder, just had to visit the JETS resort store (and every other swim costume shop in Macrossan St!). It is bright, attractive and well laid out. Good market and brand positioning.
She tried on a few costumes. The manager was very understanding about ladies bumps and bulges sensitivity and made astute and useful suggestions.
My partner bought two well made, flattering and comfortable costumes, a bikini and a onesie. She was very happy.
Keep up the good work.
Ash