GolfR32You are brave!
Chris did an exceptional job in the interview. He know there were 28 merchants. 10 tier 1 and 18 tier 2. Would have been nice to see what the tiers were, but that was as far as he could go.
It could have been worse. Below is what was sent with the IPO. Tell me how close this business is to any of this?
Even the Amblique purchase is baffling considering this.
I will tell you what ecargo has done, ruin it for anyone else who is genuine in trying to offer a Chinese e-commerce solution. Worse still they have done it with some of the bigger names in the country. Now the answer to any China expansion will be no way.
Even worse still it is tied to Australian businesses. You don't see the USA or UK carrying on like this.
The shareholders don't see it, but all they are doing is using their bucket to bail out the tonnes of water coming over the bow.
Look at below and tell me this is what you invested in. Call me stupid, but if 6% of your revenue is from IT and you need a IT Chinese solution why buy Amblique?
Laus = more money for shipping and logistics. None of which I see below for shareholders regarding profit.
E-Cargo Summary
|
Column 1 |
Column 2 |
Column 3 |
Column 4 |
Column 5 |
| 1 |
Offer
|
Existing
|
Pre IPO
|
IPO
|
Post Offer
|
| 2 |
Amount
|
|
$ 5,000,000
|
$ 40,000,000
|
|
| 3 |
No. Shares
|
440,000,000
|
20,000,000
|
100,000,000
|
560,000,000
|
| 4 |
Price
|
|
0.25 |
0.4 |
0.4 |
| 5 |
Pre Funding Val
|
|
$ 110,000,000
|
$ 115,000,000
|
|
| 6 |
Post Funding Val
|
$ 115,000,000
|
$ 224,000,000
|
|
|
| 7 |
Market Cap
|
|
|
|
$ 224,000,000
|
Efulfillment – 50% Revenue
- Warehouse management System (WMS)
- Inventory Management
- Customs clearance and Imports into China
- Sales-Pack Assembly
- Pick and pack
- Gift Wrapping
- Invoicing
- Returns
- Courier Management
- Omni – Channel management of stock
EOperation – 36% Revenue
- Enables the operation team to perform the online retailing end to end transactions in an automated manner.
- Store operation outsourcing for brand site and market place store
- Driving traffic to stores and increasing sales conversion rates
- Updating of social media activities
- Co-ordinate Social media events and digital marketing functions
- Evaluate online strategies
- Offline marketing and PR strategies
- Maintenance and enhancement of store layout
Ecommerce IT – 6% Revenue
- Project management and programming resources for ecommerce IT platform localisation and implementation in China
- Brand Site and Marketplace store set up
- Integration of ecommerce front end application and eCargo Ecore operating system.
- Integration with major payment gateways in China
- Supporting external system integration including merchants ERP and courier tracking systems
- Mobile App optimisation
- Server Hosting
E-marketing – 5% Revenue Initially, potential to be much higher
- E-cargo endeavours to partner with 3rd party operators specialising in innovative digital and social-media marketing in China and HK.
- Wechat, Weibo, QQ, Baidu
- Digital marketing strategy development
- Social media marketing
- Online press release and media relationship manager
- Social listening and monitoring of brand awareness
- Online 2 Offline (O2O) campaigns, Coupon campaigns
E-Support Services – 3% Revenue
- Photography and digital asset production studio
Funds raised under the intended IPO will be expended on the following key areas:
- 60% for China market expansion;
- 20% for overseas market expansion; and
- 20% for new technology in mCommerce, big data analytics, O2O and experimental shopping.
