Chris did an exceptional job in the interview. He know there were 28 merchants. 10 tier 1 and 18 tier 2. Would have been nice to see what the tiers were, but that was as far as he could go.
It could have been worse. Below is what was sent with the IPO. Tell me how close this business is to any of this?
Even the Amblique purchase is baffling considering this.
I will tell you what ecargo has done, ruin it for anyone else who is genuine in trying to offer a Chinese e-commerce solution. Worse still they have done it with some of the bigger names in the country. Now the answer to any China expansion will be no way.
Even worse still it is tied to Australian businesses. You don't see the USA or UK carrying on like this.
The shareholders don't see it, but all they are doing is using their bucket to bail out the tonnes of water coming over the bow.
Look at below and tell me this is what you invested in. Call me stupid, but if 6% of your revenue is from IT and you need a IT Chinese solution why buy Amblique?
Laus = more money for shipping and logistics. None of which I see below for shareholders regarding profit.
E-Cargo Summary
Column 1
Column 2
Column 3
Column 4
Column 5
0
Offer
Existing
Pre IPO
IPO
Post Offer
1
Amount
$ 5,000,000
$ 40,000,000
2
No. Shares
440,000,000
20,000,000
100,000,000
560,000,000
3
Price
0.25
0.4
0.4
4
Pre Funding Val
$ 110,000,000
$ 115,000,000
5
Post Funding Val
$ 115,000,000
$ 224,000,000
6
Market Cap
$ 224,000,000
Efulfillment – 50% Revenue
Warehouse management System (WMS)
Inventory Management
Customs clearance and Imports into China
Sales-Pack Assembly
Pick and pack
Gift Wrapping
Invoicing
Returns
Courier Management
Omni – Channel management of stock
EOperation – 36% Revenue
Enables the operation team to perform the online retailing end to end transactions in an automated manner.
Store operation outsourcing for brand site and market place store
Driving traffic to stores and increasing sales conversion rates
Updating of social media activities
Co-ordinate Social media events and digital marketing functions
Evaluate online strategies
Offline marketing and PR strategies
Maintenance and enhancement of store layout
Ecommerce IT – 6% Revenue
Project management and programming resources for ecommerce IT platform localisation and implementation in China
Brand Site and Marketplace store set up
Integration of ecommerce front end application and eCargo Ecore operating system.
Integration with major payment gateways in China
Supporting external system integration including merchants ERP and courier tracking systems
Mobile App optimisation
Server Hosting
E-marketing – 5% Revenue Initially, potential to be much higher
E-cargo endeavours to partner with 3rd party operators specialising in innovative digital and social-media marketing in China and HK.
Wechat, Weibo, QQ, Baidu
Digital marketing strategy development
Social media marketing
Online press release and media relationship manager
Social listening and monitoring of brand awareness
