Its important because it is obvious that he and JPM are going through the stages of grief
stage 1 Denial is obviously left behind if they are trying to do their own one
stage 2 Anger seems to be on the way out
stage 3 Bargaining this I think is what they are embarking on by trying to create their own trouble is they will not get all the benefits
stage 4 Depression this will come when they give up on their coin
stage 5 Acceptance at this stage they accept the role of bitcoin has changed part of their business model forever