is this the straw that, page-27

Puzzled,
I'm sure you knew what I was talking about and that it was the share price !!
Just to make it clear, as far as the SP goes we are NO BETTER off than 10 years ago.

The company can do a lot with regards to the shareprice, they can make bad decisions and send it south, they can Pump it up and send it to far north, they can sit on their hands with a lack of promotions , or they can do road shows and get Institutional support, so I feel there is a lot they can do.