I said I wouldnt post on ISN anymore, but as a possible suggestion to the directors of ISN, you could consider having two devises. One the ants pants that retails at $ 280 - anyone with chronic asthma will buy it regardless of price. Maybe add some chrome on it.
The second would be a lesser devise that is basically the same but drop a few simple features. Market that at lower risk suffers at $170. Those buyers are fence sitters and price is an issue.
Food for thought.
ISN Price at posting:
31.0¢ Sentiment: None Disclosure: Not Held